Get above the noise
Clear messages, precisely delivered
Communication that advances your goals. Not just sound bites.
Lyons Strategic helps clients identify the issues confronting their organization and develop solid strategies for clearly articulating winning messages to advance their initiatives.
Principal Morgan Lyons advises CEOs, corporations, public agencies and trade associations primarily in the fields of transportation and infrastructure. His career in communications began as an award-winning journalist telling stories about everything from presidential candidates to rattlesnakes.
Creating and delivering powerful messages helps leaders and their firms stand out from the noise of the day-to-day. Effectively managing the issues affecting the organization creates a strategic advantage.
Organizations need to be visible in trade and consumer media, and the evolving digital space. Organizations also need to know when to talk less and listen more.
Crises are intense and clarifying moments. Lyons Strategic has successfully guided organizations and their messengers through executive and board crises, litigation and global media incidents.
The spokesperson must be credible, concise and consistent. Training is based on real-world situations and prepares spokespersons to be successful in front of the camera, at the head of the board table, or in a contentious public meeting.
Choose Lyons Strategic
30+ years in nation’s fifth-largest media market in transit, healthcare, higher education, government and politics. Nationally recognized speaker on communications, new media, and executive leadership.
Recognized for linking messages with technology for effective communication. Focused on acquiring and advancing fresh thinking in communication strategy and execution.
Built public support for regional mobility program; more than $6 billion in infrastructure; Award-winning public relations professional (PRSA, IABC, American Public Transportation Association, SouthWest Transit Association, National Association of Government Communicators).
Be Smart Like a Virus
Viruses, like COVID-19 or Ebola are smart little suckers. Every year we humans are getting a slightly different vaccine for the anticipated seasonal flu virus, which is based in large part on previous flu versions. Viruses adaptable and resilient. Considering the role of flu viruses in history, it almost feels like they’re always looking ahead.
Whack-A-Mole is a lousy crisis strategy
I like smacking arcade vermin as much as the next person. Whack-a-mole is alternatively satisfying and frustrating. But the frustration generally lasts longer than the satisfaction. In other words, just reacting to the problem popping up in front of you only gets you so far. Consider that when planning for or managing a crisis. Communicators
Talk Back to the Lion
Aesop’s Fables offer us a story about a mouse who talked his way out of certain death. Then backed up his talk with action. To recap, a lion was going to kill the mouse for waking him. The mouse convinces him that eating him wouldn’t bring the lion any honor. He further promises to repay
Let our experience be your guide.