Jottings

Our observations on various communications-related topics. Please share your feedback.

CDC coronavirus

Be Smart Like a Virus

Viruses, like COVID-19 or Ebola are smart little suckers. Every year we humans are getting a slightly different vaccine for the anticipated seasonal flu virus, which is based in large part on previous flu versions. Viruses adaptable and resilient. Considering the role of flu viruses in history, it almost feels like they’re always looking ahead. That’s a good mindset for communicators moving through the next phases of the coronavirus pandemic. Look at your operations today, along with how you’re communicating, …

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Jottings in the Media

More Recent Jottings

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  • Crisis Communications
  • Media Relations
  • Misinformation
  • Strategic Communications
CDC coronavirus

Be Smart Like a Virus

Viruses, like COVID-19 or Ebola are smart little suckers. Every year we humans are getting a slightly different vaccine for the anticipated seasonal flu virus, …

Read More →

Whack-A-Mole is a lousy crisis strategy

I like smacking arcade vermin as much as the next person. Whack-a-mole is alternatively satisfying and frustrating. But the frustration generally lasts longer than the …

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Talk Back to the Lion

Aesop’s Fables offer us a story about a mouse who talked his way out of certain death. Then backed up his talk with action. To …

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To Tell the Truth

Read the story of Nathan and David in the Old Testament, 2 Samuel 12 and see what happens when a trusted advisor tells the CEO …

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Morgan Lyons

Managing Misinformation

Like most news consumers I’ve been spending a lot of time with “misinformation.” You can also call it fake news, or lies or BS. Like …

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