Be Smart Like a Virus

Viruses, like COVID-19 or Ebola are smart little suckers. Every year we humans are getting a slightly different vaccine for the anticipated seasonal flu virus, which is based in large part on previous flu versions. Viruses adaptable and resilient. Considering the role of flu viruses in history, it almost feels like they’re always looking ahead. …

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CDC coronavirus

Managing Misinformation

Like most news consumers I’ve been spending a lot of time with “misinformation.” You can also call it fake news, or lies or BS. Like others in the PR space I’m trying to provide clients the best guidance for dealing with it. Some recent readings offer a bit of help. A collection of research on …

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Morgan Lyons
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